Harrah's Entertainment Inc

Industry: Casinos Gaming

Fortune Rank: 264

HET operates hotel casinos in Reno, Lake Tahoe, Las Vegas and Laughlin, Nevada and Atlantic City, New Jersey. The company also operates riverboat, dockside and Indian reservation casinos. For the 6 months ended 06/30/05, revenues rose 33% to $2.72B. Net income from cont. ops. rose 12% to $177.6M. Results reflect an increase in revenues from casinos, partially offset by the presence of Caesars acquisition costs.

Harrah's Entertainment, Inc. (Harrah's) is a casino entertainment provider, which through a wholly owned subsidiary, Harrah's Operating Company, Inc., owns or manages 28 casinos in the United States. Its casino-entertainment facilities operate primarily under the Harrah's, Rio, Showboat, Horseshoe and Harveys brand names, and include 11 land-based casinos, 11 riverboat or dockside casinos, four casinos on Indian reservations, a combination greyhound-racing facility and casino, and a combination thoroughbred racetrack and casino. The Company's facilities also include hotel and convention space, restaurants and non-gaming entertainment facilities. The Company's facilities have an aggregate of approximately 1.7 million square feet of gaming space and 17,100 hotel rooms. On July 1, 2004, the Company completed the acquisition of Horseshoe Gaming Holding Corp. In October 2004, the Company suspended the operation of LuckyMe, its online-gaming initiative in the United Kingdom.

Harrah's Entertainment Inc

Harrah's Entertainment Inc is a Fortune 500 company. In 2010 Harrah's Entertainment Inc was ranked number 264 on the Fortune 500 list, making it the 264th largest company in the United States when judged by revenue.

Harrah's Entertainment Inc achieved revenue of $8,907.40 million in 2010 and earned a profit of $827.60 million.

Harrah's Entertainment Inc's rank changes

The company's ranking in 2010 was a decline from 2009 when it was ranked 263rd on the Fortune 500. The Previous ranking was based on its 2009 revenue of $10,127 million (a change of -2 million compared to 2010) and profits of $-5,197 million (a change of 833 million compared to 2010).

Another point of view

To many investors, profits are more important than the revenue a company earns. If the Fortune 500 was ranked by profits instead of revenue then Harrah's Entertainment Inc would be ranked 160th rather than 264th due to its profits of $828 in 2010.

Harrah's Entertainment Inc Revenue* Profit* Fortune Ranking

* US$ Million

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