Harley-Davidson Inc

Industry: Recreational Products

Fortune Rank: 430

For the nine months ended 25 September 2005, Harley- Davidson Inc.'s revenues increased 6% to $4.26B. Net income increased 7% to $729.6M. Revenues reflect an increase in shipments of Harley- Davidson units, higher sale of Buell (R) motorcycles, increase in sale of parts & accessories, higher sale of general merchandise and increased financial services income. Net income also benefited from an improved operating margin.

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company (Motor Company), Buell Motorcycle Company (BMC) and Harley-Davidson Financial Services (HDFS). The Motor Company produces heavyweight motorcycles and offers a line of motorcycle parts, accessories, apparel and general merchandise. The Motor Company manufactures five families of motorcycles: Touring, Dyna Glide, Softail, VRSC and Sportster. BMC produces sport motorcycles, including five v-twin XB models and the single-cylinder Buell Blast. BMC also offers a line of motorcycle parts, accessories, apparel and general merchandise. HDFS provides wholesale and retail financing and insurance programs primarily to Harley-Davidson/Buell dealers and customers. The Company operates in two principal business segments: Motorcycles and Related Products (Motorcycles) and Financial Services.

Harley-Davidson Inc

Harley-Davidson Inc achieved revenue of $4,838.60 million in 2010 but posted a loss of $-55.10 million.

Harley-Davidson Inc's rank changes

The company's ranking in 2010 was a decline from 2009 when it was ranked 412th on the Fortune 500. The Previous ranking was based on its 2009 revenue of $5,971 million (a change of -1 million compared to 2010) and profits of $655 million (a change of -710 million compared to 2010).

Another point of view

To many investors, profits are more important than revenue a company earns, If the Fortune 500 was ranked by profits instead of revenue then Harley-Davidson Inc would be ranked 414th rather than 430th due to the fact it made a loss of $-55 million in 2010.

Harley-Davidson Inc Revenue* Profit* Fortune Ranking

* US$ Million

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