Industry: Food Processing

Fortune Rank: 184

K is engaged in the manufacture and marketing of ready-to-eat cereal and other grain-based convenience food products on a worldwide basis. For the six months ended 7/02/05, net sales rose 8% to $5.16B. Net income rose 12% to $513.7M. Revenues reflect strong sales growth in the North America Retail Cereal, Retail Snacks, and Frozen and Specialty Channels businesses. Net income also reflects improved operating margins and a lower effective tax rate.

Kellogg Company is engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods. The principal products of the Company are ready-to-eat cereals and convenience foods, such as cookies, crackers, toaster pastries, cereal bars, frozen waffles and meat alternatives. These products were, as of January 1, 2005, manufactured by the Company in 17 countries and marketed in more than 180 countries. The Company's cereal products are generally marketed under the Kellogg's name and are sold principally to the grocery trade through direct sales forces for resale to consumers. Kellogg Company uses broker and distribution arrangements for certain products. Kellogg Company also markets cookies, crackers and other convenience foods under brands, such as Kellogg's, Keebler, Cheez-It, Murray, Austin and Famous Amos, to supermarkets in the United States through a direct store-door (DSD) delivery system, although other distribution methods are also used.


Kellogg is a Fortune 500 company. In 2010 Kellogg was ranked number 184 on the Fortune 500 list, making it the 184th largest company in the United States when judged by revenue.

Kellogg achieved revenue of $12,575.00 million in 2010 and earned a profit of $1,212.00 million.

Kellogg' rank improves

The company ranking improved in 2010, moving up the Fortune 500 list to 184th compared to 210th in 2009. This was based on its 2009 revenue of $12,822 million (a change of 0 million compared to 2010) and profits of $1,148 million (a change of $0 million compared to 2009).

Another point of view

To many investors, profits are more important than the revenue a company earns. If the Fortune 500 was ranked by profits instead of revenue then Kellogg would be ranked 110th rather than 184th due to its profits of $1,212 in 2010.

Kellogg Revenue* Profit* Fortune Ranking

* US$ Million

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