Nike Inc.

Industry: Footwear

Fortune Rank: 124

NIKE, Inc. designs, develops and markets footwear, apparel, equipment and accessory products. For the 3 months ended 8/31/05, revenues rose 8% to $3.86B. Net income rose 32% to $432.3M. Revenues reflect higher footwear sales in U.S. and all foreign markets due, in part, to the benefits of changes in currency exchange rates, as well as price increases in the U.S. Net income also reflects higher gross margins.

NIKE, Inc. is engaged in the design, development and worldwide marketing of footwear, apparel, equipment and accessory products. The Company sells its products to retail accounts and through a mix of independent distributors, licensees and subsidiaries in over 160 countries around the world. Its athletic footwear products are designed primarily for specific athletic use, although some of its products are worn for casual or leisure purposes. The Company creates designs for men, women and children. Running, basketball, children's, cross-training and women's shoes are the Company's top-selling product categories. It also markets shoes designed for outdoor activities, tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, aquatic activities, hiking and other athletic and recreational uses. Its apparel and accessories are designed to complement its athletic footwear products, feature the same trademarks and are sold through the same marketing and distribution channels.

Nike Inc.

Nike Inc. is a Fortune 500 company. In 2010 Nike Inc. was ranked number 124 on the Fortune 500 list, making it the 124th largest company in the United States when judged by revenue.

Nike Inc. achieved revenue of $19,176.10 million in 2010 and earned a profit of $1,486.70 million.

Nike Inc.' rank improves

The company ranking improved in 2010, moving up the Fortune 500 list to 124th compared to 136th in 2009. This was based on its 2009 revenue of $18,627 million (a change of 1 million compared to 2010) and profits of $1,883 million (a change of $0 million compared to 2009).

Another point of view

To many investors, profits are more important than the revenue a company earns. If the Fortune 500 was ranked by profits instead of revenue then Nike Inc. would be ranked 88th rather than 124th due to its profits of $1,487 in 2010.

Nike Inc. Revenue* Profit* Fortune Ranking

* US$ Million

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